# ELSE ARTS

> ELSE ARTS is an independent design and technology studio based in Prague, Czech Republic. It develops its own physical and digital products and works with small businesses and sole traders on brand identity, websites and functional digital systems, puts AI to work in their processes (AI Integration) and makes them findable by AI (AI Presence, GEO).

The site is Czech-first: Czech pages live at the root, English equivalents under /en. Both describe the same entities with the same facts.

ELSE ARTS has two divisions. Product: Ventures the studio develops and owns: MONUPO and APROXITY. Services: Client work across brand identity, web design and development, AI Integration, AI Presence (discoverability for AI, GEO) and security-first architecture. Dedicated security services are a developing capability.

- Home: https://elsearts.com/ (cs), https://elsearts.com/en (en)

## Ventures (developed and owned by ELSE ARTS)

- MONUPO: MONUPO is a design product brand by ELSE ARTS that turns meaningful places and routes into physical, 3D-printed topographic artefacts. Status: Pilot. Official site: https://monupo.com. Pages: https://elsearts.com/projekty/monupo (cs), https://elsearts.com/en/ventures/monupo (en)
- APROXITY: APROXITY is a physical and digital product by ELSE ARTS that connects objects such as cars, bags or spaces to a controlled digital identity through NFC and QR. Status: In development. Pages: https://elsearts.com/projekty/aproxity (cs), https://elsearts.com/en/ventures/aproxity (en)

## Client work (built for others, not owned by ELSE ARTS)

- Pavel Dolejš — https://paveldolejs.art: The visual identity and official website of Pavel Dolejš at paveldolejs.art. ELSE ARTS created the logo, the colour and typography systems, and designed and developed the website. Role of ELSE ARTS: Brand identity, Logo, Colour system, Typography system, Web design, Web development. Pages: https://elsearts.com/prace/pavel-dolejs (cs), https://elsearts.com/en/work/pavel-dolejs (en)

## Capabilities

- Brand & Identity: ELSE ARTS designs brand identities: the strategy, visual system and rules that make an organisation or product recognisable and consistent. Pages: https://elsearts.com/sluzby/identita (cs), https://elsearts.com/en/capabilities/identity (en)
- Web & Digital: ELSE ARTS designs and builds websites, digital products and functional web systems, from interface design to production code. Pages: https://elsearts.com/sluzby/digital (cs), https://elsearts.com/en/capabilities/digital (en)
- AI Integration (AI integration into the business; Integrace AI do firmy): AI Integration is putting AI into one specific process of a business: from finding a task where AI saves time, through a small working pilot, to checking whether it is worth extending. Pages: https://elsearts.com/sluzby/ai-integrace (cs), https://elsearts.com/en/capabilities/ai-integration (en)
- AI Presence (Discoverability for AI; Vyhledatelnost pro AI): AI Presence is discoverability for AI: designing the website, content and data so that search engines and AI systems can correctly find, understand and cite a business. The method is known as GEO (Generative Engine Optimization). Pages: https://elsearts.com/sluzby/geo (cs), https://elsearts.com/en/capabilities/geo (en)
- Security: ELSE ARTS builds security and privacy into the architecture of the websites and products it designs. Dedicated security services are a developing capability. Pages: https://elsearts.com/sluzby/security (cs), https://elsearts.com/en/capabilities/security (en)

## ELSE CHECK and orientation prices

- ELSE CHECK (free, CZK 0 / FREE): ELSE CHECK is a free initial assessment of a website: the three most important concrete findings and one recommended first priority. It is not a full audit. Page: https://elsearts.com/else-check (cs), https://elsearts.com/en/else-check (en)
- Web + AI Presence audit (analysis): A systematic, paid analysis of a smaller website: what to improve, in what order and how. Price: CZK 9,900 / €399. Launch price: CZK 4,900 / €199 (Launch price for the first 5 engagements.)
- Fix Pack (implementation): A clearly bounded implementation of selected priorities from an ELSE CHECK or an audit. Price: from CZK 7,900 / €319.
- Brand Start (implementation): The foundation of a professional identity for a specialist or a small business. Price: from CZK 12,900 / €519.
- AI Workflow Pilot (implementation): One clearly defined process, a small working pilot and a check on whether it delivers value. Price: from CZK 14,900 / €599.
- Web Start (implementation): A smaller professional website for a sole trader, a specialist or a small business: about 5 main pages in one language. E-shop, bookings and larger custom features are quoted individually. Price: from CZK 19,900 / €799.
- Brand + Web (implementation): A basic identity and a website in one shared visual system. Price: from CZK 29,900 / €1,199.
- Care (care): Basic ongoing care of a website: small content changes, a technical check and small fixes within an agreed scope. Price: CZK 1,490 / €59 per month.
- Larger AI, security and custom development: individually.
- Prices are rounded orientation values, not a quote. CZK is the real price; the EUR amount is only a rounded equivalent for visitors, not a separate offer. Services start with the free ELSE CHECK, then an audit, then implementation and optional care.

## Studio

- About: who ELSE ARTS is, where it is based and how it works. Pages: https://elsearts.com/o-nas (cs), https://elsearts.com/en/about (en)
- SIGNAL: SIGNAL is the research practice of ELSE ARTS: it tracks weak signals, emerging behaviours and technological shifts, and turns the interesting ones into experiments, products or services. Pages: https://elsearts.com/signal (cs), https://elsearts.com/en/signal (en)
- Showroom: The Showroom is the open visual archive of ELSE ARTS. Studies, experiments, identity fragments, prototypes and work that is not finished yet. Pages: https://elsearts.com/showroom (cs), https://elsearts.com/en/showroom (en)

## Notes

- Canonical name: ELSE ARTS. Location: Prague, Czech Republic. Contact: studio@elsearts.com.
- Client work lists only the roles ELSE ARTS can document. The site publishes no awards, metrics or testimonials.
- The offer is aimed at sole traders, tradespeople, creative professionals, local services and small businesses and teams of up to about 20 people.
- ELSE ARTS promises no position, recommendation or citation in ChatGPT or other AI answers.